Be, Do and Have are three fundamental aspects of all life. Every action goes through the cycle of Be, Do and Have.
For the action to be successful - in other words for it to attain the desired goal (the "Have" part of the cycle) there must be an alignment between that goal and the actions ("Do") being taken to achieve it.
Now since any action always stems from, and is monitored by, the person performing the action, it follows that there must be a harmony (alignment) between all three of these: the person, the action, the desired result.
This is the subject of Ethics; and "Ethics tech" is the body of knowledge of the techniques used to get these three into alignement in any person.